Matt Clark

International digital business + marketing leader.

“Clearly, the thing that’s transforming is not the technology — it’s the technology that is transforming you”

Jeanne W. Ross, MIT

About

Hi, I’m Matt

Matt lives in Haarlem with his Dutch wife and three beautiful girls. He grew up in the UK – moving to the Netherlands from Yorkshire ~10 years ago.

After leading large scale projects and teams at companies including Nike, Uber and ebay for the last 15+ years. I made the decision in 2023 to chart a new path. This allowed me to combine my joint passions of investing and entrepreneurship. Supported by my many years in the corporate world – scaling and developing world class international businesses. The stars aligned and Growth Story was born.

Prior to Growth Story, I had the privilege of leading transformation in 4+ international businesses with $1B+ in digital revenues, each #1 in their sector. During that time, I developed deep expertise in deploying strategy, digital transformation, marketing, customer experience, product, insight, tech and data to drive consumer acquisition, retention and value. Building teams to scale best practices. All of this experience and more is put into practice as a Fractional CMO – from developing strategy through to channel execution.

I obtained my Executive MBA from IE Business School in 2021, graduating with Dean’s List honours. My undergraduate study was Political Science at University of Leeds.

#1 Vision.

Identify opportunities. Identify solutions. Share a vision.

 

#2 Plan.

Develop plans. Identify supporting capabilities. Align organisation.

 
 

#3 Act.

Resource. Implement. Measure. Optimise.

 
 
 

#4 Grow.

Capture value. Take forward learnings. Iterate + repeat.

Matt Clark.jpg

“I believe digital has the power to transform every organisation. The key to successful transformation starts and ends with people.”

People + Process + Technology

Experience

Organsiations

Key roles

  • Founder + CEO

    In 2023, I returned to my roots in entrepreneurship, founding Growth Story – as a fractional CMO + agency partner for ambitious, scaling companies.

  • Head of Strategy

    I led the Strategic Programs team at Uber. 25+ talents responsible for optimising + elevating the CX for Uber Eats users across EMEA.

  • Global Head of Strategy

    I previously led strategy globally for the classifieds division of ebay, focused on Marketing + Growth. More than a 1B weekly users.

  • Marketing Director

    I established the Consumer Knowledge function within Marketing in the Nike EMEA business. Leading digital + data tranformation.

  • Strategy + Analytics Lead

    At Wunderman Thompson, I led analytics and strategy workstreams to drive insight based digital strategies.

  • Founder + CEO

    In 2010, I founded Userlfow a international boutique agency, which grew quickly through a focus on performance + customer experience.

Key skills

  • Marketing

    Deep experience in developing + executing marketing strategies to drive incremental awareness, engagement, purchase + loyalty.

  • Strategy

    In particular, defining competitive advantage by identifying market opportunities + deploying technology to drive new business growth.

  • Leadership

    Experienced in building + leading high performing teams. Developing agile performance management systems (e.g. OKRs) + coaching for excellence.

  • Digital Transformation

    Extensive experience connecting people, process + technology to deliver breakthrough transformation in the digital era.

  • Data

    Unlocking the value of data as a strategic asset through insights, personalisation + measurement across functions.

  • Technology

    Utilising technology for more than 25 years to create + capture value. With a focus on mobile, data, cloud + automation.

Education

Executive MBA

I hold an Executive MBA from IE Business School in Madrid.

The EMBA at IE is an intense program, combining best in class academics, case analysis and business development, with an entrepreneurial and digital focus.

IE Business school was ranked #4 in Europe, #9 Globally in 2021.

GPA: 3.94 (4.0 scale). Dean's List (top 10%). Beta Gamma Sigma.

  • Yale School of Management

    During my EMBA studies. I joined an exchange program at Yale SOM.

    Grade: 4.0 GPA

  • Harvard Business School

    Prior to the EMBA, I completed the CORe program at HBS.

    Grade: Pass with Honors

  • University of Leeds

    I completed my undergrad in Political Science at the University of Leeds.

    Grade: 2:1

 

Contact Matt.

If you think there could be an opportunity for us to work together, please reach out to me – I’d love to hear from you. I aim to reply within 24 hours.